Good Idea Services

August 20, 2008

Email Newsletters

Filed under: Email,Marketing — goodide2 @ 1:04 am

E-Newsletters- Send your customers an email.

We can create, design, and build email marketing programs from the ground up.

One of the best ways for a business to stay in contact with it’s many customers is through an email newsletter.  The e-newsletter is a perfect way to inform customers of new happenings, products, services, sales, or special events.

Quarterly, Monthly, Weekly… Email Newsletter Programs

The most effective email campaign is one which happens regularly and in a timely fashion.  Depending on your specific needs, we can create a program which will be beneficial to you.

When you create a timely e-new program, recipients expect your contact and are more likely to read it.  Once the customer reads an email campaign- you want to create a conversion…  Which is why we build our campaigns with specific goals in mind.

E-Mail Campaign Management, with trackable results.

We can supply you with results from your e-campaign.  So you can see things like how many of the emails were opened, how many users clicked on the email, and how many conversions you received from each email.

While this offers the ability to track your ROI in a pretty effective manner, it can not measure the true success of an e campaign, as even the email recipient who doesn’t open your email has been effected just by seeing your email, furthering your branding and market awareness.

We also make sure that as an email marketing provider we are producing work that is always in compliance with the can-spam act.  In addition, we can provide reporting on the results of your email campaign.

August 19, 2008

Print Campaigns…

Filed under: Marketing — goodide2 @ 11:42 pm

An effective print campaign can build your business. We can offer solutions for your business for all kinds of print projects. If you need a simple logo created, or a full fledged corporate identity campaign designed and managed- we can help you.

Corporate Identity Management
Business Cards – Letterhead
Post Cards – Mailings – Direct Mail
Advertisements – Magazines – Newspaper
Brochure Creation – Folders – Sales Collateral
Packaging Design – Store Displays
Trade Show Materials – Booth Designs
Signs & Banners – Billboards – Vehicle Graphics

We manage print media campaigns for various businesses, we deal directly with the publications/printers/etc… and you can just relax- knowing that the Job is being completed in a timely, efficient, and effective manner.

Get Seen, Get Known, Build A Brand.

Filed under: Marketing — goodide2 @ 11:24 pm

Media Design.  Brand Creation.  Logo Creation.  Marketing Management.

We can help you with a small piece of collateral, a single television or radio ad, or a full fledged marketing campaign.  Our experience and ideas can build your business.  We have worked in all kinds of mediums and can help you to find the solution for your business.

Print Design
We design print ads, business cards, postcards, posters, vehicle graphics, and just about any piece of print collateral you need. We can assist with letterhead creation, logo design, invitations, flags, banners, tenting, vehicles, and more… If it can be printed on- we can design it.

Pay Per Click Management

Filed under: PPC — goodide2 @ 10:54 pm

Pay Per Click Management

Pay Per Click (PPC) is the method at which you can bid or pay for search engine placement.  On a very basic level this means you pay the search engine to link to your website- you are not charged unless an internet user clicks on the link.  Here are some examples of where your PPC ads would show up:

Google – Yahoo – MSN – AOL – Ask Jeeves

PPC advertising is an increasingly valid method of Internet Marketing.  If you are interested in getting immediate results from your marketing investment then this is definitely the method you should employ.  Through correct management of a PPC program you can control spending, increase conversion ratings, track user statistics, and obtain reports which will help us to continually improve results.

In our experience we do not recommend services from all PPC marketing providers.  Typically we recommend sticking with the leading providers in the industry.  Google, Yahoo, and MSN programs should offer great results and opportunity for any business (both organically and from a PPC perspective.)  You can see for yourself as all of the other marketing programs advertise thier services using Google Adwords…

PPC Campaign Management

Our PPC Management services will help you to track your marketing dollars and spends- we can offer reports which will keep track of your online spending and the results that they bring.  Available as an individual service or as an integral part of any complete internet marketing plan we can help to spearhead your Pay Per Click campaign.

Effective Design for the Web

Filed under: Web Design Services — goodide2 @ 10:44 pm

Web design as a process can take many forms.  Determining the specific design, flow, user process, and/or multimedia integration for a website depends greatly on the specific goals and needs of that particular client.

From a design standpoint we always approach projects with the following in mind:

1) SEO- Search Engine Optimization
A website that is optimized for the Search Engines will bring you more traffic/visitors.  What is the point in having a site that is never visited or can’t be found?

2) Usability-
We design websites with the user in mind.  Once the user finds you online, being able to navigate the site and find the information they need is a very important piece of the puzzle.  We also approach usability with obtaining conversions from your site visitors at the forefront of the process.

3) Visual Impact-
Aesthetically your site must represent you, your organization, or your business. Choosing complimentary colors, imagery, and an creating overall visual representation which is in line with your business is a very important aspect in determining the design of a website.   To see some of the sites which we have worked on you can view our client gallery.

In our opinion, successful web design incorporates these three basic principles.  We are experienced in building sites that incorporate both standard and creative SEO principles, usability features, and visual presentations that get results from visitors.   When it comes to designing your site we can work with you in several different manners in order to find the solution that works best for your particular application.

Ultimately we will work with you to offer solutions which will offer tangible results.

SEO – Getting a top 10 ranking.

Filed under: Search Engine Optimization — goodide2 @ 10:07 pm

“SEO” or “Search Engine Optimization” is the process which is implemented in order to obtain successful results in the search engines such as “google”, “yahoo”, “msn”, “excite”, “ask jeeves”, or any of the other online resources where people search for results or answers online.

Getting a #1 Position

The ultimate goal is a number 1 position.  If you have a business that sells cordless phones, ranking #1 in the search engines for the term “cordless phone” would be a good thing for your company. 

While the ultimate goal is a great one to have, no honest SEO consultant or SEO company should ever guarantee a number one position.  There is simply no way to guarantee this organically- however there are ways to maintain a Pay Per Click campaign to achieve paid top results immediately. To find out more see our pay per click management programs.

We have achieved organic top ten results for our clients in search engines for years.  Our sites regularly rank #1 for competitive terms.  We know and employ many basic SEO principles and fundamentals in all of our designs.  We work constantly internally as well as with a leading SEO Consultant staying aware of SEO related trends, developments, and creating new techniques which are on the cutting edge in the industry.

To achieve results from the Search Engines it requires a continuous commitment.  Obtaining results can take time, and depending on the competitiveness for your industry can take a constant maintenance effort.  We have worked with many of our clients for years constantly maintaining their search engine optimization efforts.

August 15, 2008

Internet Marketing

Filed under: Marketing — goodide2 @ 3:18 pm

Internet Marketing that works.

We specialize in putting websites of all shapes, sizes, and types online- and getting them seen.  We also work with companies that have a website who are ready to start seeing results from their online presence.

Here are just a few of the methods which we use to do this:

Internet Marketing Method #1: Web Design

Our design process entails figuring out your goals, defining what you need represented, and determining the best way to produce a complimentary online image that gets results.  We find these results through imagery, custom logo or art creation, use of existing artwork, photography, video, and content that is designed specifically to get results from website visitors.

Internet Marketing Method #2: SEO – Search Engine Optimization

Your company needs a website that is built with SEO (Search Engine Optimization) in mind.  A website that is structured with SEO in mind is a website that people see.  Internet Users are using search engines to find your website, and if the site is not properly configured- you can be missing out on a lot of traffic.  We focus on creating organic traffic and search results.

Internet Marketing Method #3: Goals/Conversions

Simply getting traffic is not always the solution.  In reality, you want people to see your website to generate some sort of activity.  Site visitors may become sales leads, e commerce buyers, a survey participant, or maybe you have another goal to reach.  The successful process of turning a site visitor into a site participant is called a conversion.  We can help you to increase the number of conversions from your site.

Internet Marketing Method #4: PPC (Pay Per Click) Campaigns

After creating an effective website which is designed to create conversions, a pay per click campaign can help to bring in specific and targeted internet users to your website.  Our Pay per click management services will help you to build your companies online presence quickly, producing conversions, with records and results that can be tracked.

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